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PRESS BRIEFING – AARHUS, DENMARK – AUGUST 2, 2022 FOR IMMEDIATE RELEASE

BOYHOOD x MOOMIN

BOYHOOD is launching a new official collaboration with the global brand Moomin to design and produce the loving Moomin characters. BOYHOOD is bringing back childhood memories in simple wooden design collectibles making the Moomin x Boyhood partnership a great match.

Boyhood, a Danish design company based in Aarhus, Denmark, is proud to announce our newest licensing agreement allowing us to bring even more iconic collectibles to life. This autumn Boyhood introduces a new collection of wooden collectibles from the iconic Moomin universe.

The Moomin series contains some of the most beloved characters from the Moomin universe created by Tove Jansson in 1945. The first launch will feature the heart of the Moomin universe – the Moomintroll.

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Moomintroll is joined by his family and friends as we bring the world-famous characters to life in a modern wooden version. He will be the first in a three-year collaboration introducing three new collectibles each year. All in close cooperation with Moomin Characters Ltd.

The Moomin family is really excited about the project.
”We were immensely impressed when we saw Boyhood’s wooden Moomin figurines for the first time. They bring Tove Jansson’s treasured stories to life in a stylish and caring way, applying the finest Nordic design principles. Given the role of nature and the Moomin family’s handicraft in the stories, the touch and feel of these figurines is spot on. We also share the values of family-owned companies looking far ahead to the future; such collectable, well-designed products will bring joy to many generations. They are design classics in the making”, says Roleff Kråkström, CEO, Moomin Characters Ltd.

Boyhood designer and founder, Jakob Burgsø, has grown up with the loving Moomin characters. They have followed him from his early years with his mom reading the stories to him, and now he is doing the same with his own children.

“It’s truly a great honor to get this opportunity bringing these amazing characters to life, and I will strive to bring forward the loving personality of each one” says Jakob Burgsø.


Moomintroll will come in two different sizes in solid oak and be available worldwide at select retailers from September 2022.

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For further information please contact

Founder and designer

Jakob Burgsø

+45 60 59 96 12

[email protected]

ABOUT BOYHOOD

BOYHOOD IS A FAMILY OWNED AND OPERATED DANISH DESIGN COMPANY, FOUNDED IN 2019 BY DESIGNER JAKOB BURGSØ WHO HAS DESIGNED ALL THE BOYHOOD ORIGINALS.

BOYHOOD PRODUCES ICONIC WOODEN COLLECTIBLES THAT BREATHE LIFE INTO CHILDHOOD MEMORIES SUCH AS THE MAVERICK PAPER AIRPLANE, THE GUMMY BEAR, THE MATCH-STICK MAN, THE GINGERBREAD MAN AND BALLON D´OG